What to wear and what NOT to wear to an interview
Dan Schawbel is the leading personal branding expert for immature professionals. Read full contour
People you know or have never met still are googl'ing you. Allow'southward confront it, yous're even google'ing yourself! At the end of 2007, the Pew Net Research Team establish that 47% of people search for information about themselves online (Self-Googling), which was more than double v years ago. It's a pretty safe bet that percentage has climbed to over 50 or sixty% by this twelvemonth.
Some people might tin can it ego-surfing, merely information technology's actually a good practice to meet what results come up up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or because they want to learn more near you. Hiring managers want to come across if you accept a clean tape in Google, which is your permanent record considering every move you brand (yeah even a web log comment) is stored there forever. Before I went on a 2nd date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't take happened. Try doing it right at present and run into what yous go.
In that location is no hiding from Google!
Google keeps track of just nearly everything you practice on the net. It patrols and captures your online beliefs, such equally when you lot postal service on your web log, tweet using Twitter, bring together social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content you create and distribute over the net, other people are talking almost y'all, which ways that Google has a consummate movie (almost similar an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a periodical of your life. Your children and children's children volition exist able to notice out everything about you when they grow older. "Mom, look what I but establish out about Dad in Google." Your personal brand can't hibernate from Google. In that location is one major exception to this though.
Common names
If your name is common, such equally Mike Smith, then it will exist very hard to ain your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the offset few pages. If your life goal is to rank in the top 10 results, that may exist achievable, if you either go very famous or work extremely difficult at edifice content each and every day for your entire life. At the age of threescore you might find out that Google changed their algorithm and y'all'll lose all that difficult work. The point beingness is that you'll have to differentiate your name in order to rank high. I typically recommend you lot use your eye proper noun or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they become mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely loftier in Google. Nosotros're talking Google PageRank's of eight and higher! Your web log posts about these celebrities will never end up on the top 20 results for their name unless you lot are Perez Hilton. If your name is the same as a celebrities, y'all are in large trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatever friends with these names, but fifty-fifty with C-level celebrities, yous don't stand a chance. If you are stuck with a celebrity proper noun, I advise that you build your brand around an area of your expertise or involvement and connect it to your make proper noun.
Unique names
While growing upwards, you might have been fabricated fun of people of your unique name because information technology was "dissimilar." Although you lot were ostracized and made fun of, right at present you get to express mirth at everyone else! With a distinct proper name, you are able to hands dispense the results for your name on search engines. When you lot become to your high schoolhouse reunion and run into your friends, you'll get the last express joy because you lot can be visible and control perceptions, while they simply cannot. When you Google your proper noun, whether yous have results that reflect your brand, you lot'll see how hard information technology will be to rank high for information technology or not. Depending on the contest, it may take you a few days or a few months. Over time, if you work very difficult, y'all'll own the height x results for your proper name.
In my side by side mail service, I'll talk about what yous can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/what-wear-and-what-not-wear-interview-2.html
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